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The Weeknd is ready for the new era of his musical career giving fans a sneak peek of new music early Monday morning (August 2nd).

The new visual was titled, “The Dawn Is Coming,” the minute and 40-second video show a sun that gradually moves closer until it engulfs the screen in all white, with The Weeknd’s vocals coming in toward the end.

Prior to releasing the video, The Weeknd posted, “f__k it … IT STARTS TONIGHT,” as he alludes to the beginning of a new album cycle.

 

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