Hip-hop legends Naughty by Nature are celebrating the 30th anniversary of their 1991 platinum album with a book, documentary and NFT planned for later this year.
“Although 30 years flew by, Naughty by Nature built the machine ready to travel through 30 more,” group leader Treach says in a statement. “God is great.”
He adds, “Following a dream can lead you from fantasy to reality, a love for a culture can start as just a love for musical poetry, human drum tracks, and DJ scratches mixes, and samples and end up as lifelong careers filled with fame, fortune, and fulfillness [sp].”
Treach, Vin Rock and DJ Kay Gee began their career in 1986 in East Orange, New Jersey. Originally known as The New Style, their career took off when they were discovered Queen Latifah. She changed their name, signed them to her Flava Unit management company, and was featured on their first album recorded as Naughty by Nature.
The first single from the album, “O.P.P.,” hit number one on the Billboard rap chart and was certified double platinum.
“I feel blessed to have a 30 year career participating in a hobby with my childhood friends,” Vin says. “We are truly lucky to have an occupation that doesn’t feel like work at all most of the time. I’m humbled by the continued love and support from our fans! Thank you!”
Adds Kay Gee. “Nothing beats doing what you love to do. The fans love it as well 30 plus years later. It’s awesome!”
The group broke up following the release of their Nature’s Fury album in 1999; however, after a few years, they came back together again, and continue to perform around the world.
“We wouldn’t have reunited if we didn’t think we could give people that authentic Naughty feeling,” says Treach.
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