JAY-Z is now on Instagram to promote his latest project, The Harder They Fall, a Netflix movie he executive produced.

He’s the only person that could get Beyoncé to hit the follow button. Prior to Jay’s creation of an Instagram, Queen B didn’t follow anyone, but of course, it would be weird if she didn’t follow her husband.

She even reposted his Instagram story promoting the film.

 

View this post on Instagram

 

A post shared by JAY-Z (@jayz)

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