JAY-Z continues to build upon his empire with a new trademark for “2/J” which will operate as a TV and film production company under his S. Carter Enterprises.

The trademark was listed under the category of “entertainment services in the nature of creation, development, and production.”

It’s assumed JAY will use “2/J” as a way to put out television programs, series, and movies.

JAY-Z’s new venture follows the sale of his streaming service TIDAL to Twitter founder Jack Dorsey, who purchased the platform for $297 million.


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