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Jack Harlow named New Balance brand ambassador

After partnering with Kentucky Fried Chicken in December, Jack Harlow has a new endorsement with New Balance.

The “Whats Poppin” rapper has joined the athletic footwear and apparel company as a brand ambassador.

“I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting,” Harlow said in a statement. “I’ve always loved the 990 and recently the Joe Fresh Goods 993 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”

When the Louisville MC plays Friday at the Ruffles NBA All-Star Celebrity Game, he will debut a New Balance shoe. He’s also wearing New Balance in his new video for “Nail Tech,” which debuts Thursday at midnight.

Harlow is up for two Grammy Awards: Best Melodic Rap Performance for his feature on Lil Nas X‘s “Industry Baby,” and Album of the Year as a featured artist and songwriter on Nas’ Montero.

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